How to do digital marketing for Co working space offices - Part 1
Co working space offices have shown huge increase in numbers, and it's expected to always rise. The convenience, affordability, flexibility of the business structure have been major positives and would boom a lot in coming years..
Specially in IT hub centers like Bangalore, Delhi, Hyderabad they play a major role in providing office alike business structure. So let's break down the process of getting potential clients for these co space working business.
1) Define you target audience :
Entrepreneurs, Solopreneurs, small businesses, big companies, start-ups, individual professionals, frequent business travelers who are new to city, research students who need excess of bandwidth, freelancers and the list goes on.
2) Know your target audience pain points :
For any business, time , money and environment plays a huge role to succeed.
Successful business owners are concerned about their office eco-systems, hardware & software requirements, employees time engagement, healthy environments for their employees to learn & grow etc. But in this fast world, it's time constrain to work on these core principles and leave a heavy headache's to business owners.
For any business, specially for start-up's, it's not a easy process to afford a big and challenging office environment set up with less cost. From finding the right location to handling the office hard ware machines, it's a daunting task, especially when you are new to the business arena. Specially in a city like Bangalore, where traffic play's a big part, business owner 's will never like to waste precious time of employees idling in traffic. People have realized that time is directly equivalent to dollars so saving time is truly equivalent to saving dollars. So potential clients want to save time, money, employee mind frame(when idling in traffic u become a zen guru) and other positive resources.
3) Try to solve your target audience pain points :.
As we are aware time ,money and above said resources play a major role of your targeted audience, try to match that with the business model of co work space. Make them understand how co work space can afford them a professional and awesome working environment with solving their pain points at ease.
Make them understand that they also get a chance to network with other business that in return helps to grow their business. To summaries it the motto behind co work space would be - 'share the place to grow the business'.
We have covered three main points in this part. The next step would be attracting your target audience, making them fall into your sales funnel, measure and optimize the results for further improvements. Lets cover these in the next part .
Specially in IT hub centers like Bangalore, Delhi, Hyderabad they play a major role in providing office alike business structure. So let's break down the process of getting potential clients for these co space working business.
1) Define you target audience :
Entrepreneurs, Solopreneurs, small businesses, big companies, start-ups, individual professionals, frequent business travelers who are new to city, research students who need excess of bandwidth, freelancers and the list goes on.
2) Know your target audience pain points :
For any business, time , money and environment plays a huge role to succeed.
Successful business owners are concerned about their office eco-systems, hardware & software requirements, employees time engagement, healthy environments for their employees to learn & grow etc. But in this fast world, it's time constrain to work on these core principles and leave a heavy headache's to business owners.
For any business, specially for start-up's, it's not a easy process to afford a big and challenging office environment set up with less cost. From finding the right location to handling the office hard ware machines, it's a daunting task, especially when you are new to the business arena. Specially in a city like Bangalore, where traffic play's a big part, business owner 's will never like to waste precious time of employees idling in traffic. People have realized that time is directly equivalent to dollars so saving time is truly equivalent to saving dollars. So potential clients want to save time, money, employee mind frame(when idling in traffic u become a zen guru) and other positive resources.
3) Try to solve your target audience pain points :.
As we are aware time ,money and above said resources play a major role of your targeted audience, try to match that with the business model of co work space. Make them understand how co work space can afford them a professional and awesome working environment with solving their pain points at ease.
Make them understand that they also get a chance to network with other business that in return helps to grow their business. To summaries it the motto behind co work space would be - 'share the place to grow the business'.
We have covered three main points in this part. The next step would be attracting your target audience, making them fall into your sales funnel, measure and optimize the results for further improvements. Lets cover these in the next part .
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